Search Engine Marketing (PPC)

Search Engine Marketing, commonly known as Google pay-per-click (PPC) advertising, involves placing paid ads that appear at the top of search engine results pages for specific keywords.

When you search on Google and see listings labeled with "Ad" at the top of the results — that's a pay-per-click ad in action!

As the name implies, you pay each time someone clicks on your ad. Unlike Facebook ads, which may charge for impressions (views), Google PPC only charges you when a user actually clicks through to your website.

Each keyword you target has its own cost per click. Keywords with high competition tend to have higher costs, while more niche or less popular keywords usually come with a lower cost per click.

Our Approach

At MEPFLEX BENEFITS ALLIANCE OF WNY, we specialize in creating and managing effective PPC campaigns that deliver strong returns on investment. We can develop a smart, budget-friendly Google Ad campaign specifically tailored to businesses in the Malta region. One of the biggest advantages of PPC is that you appear directly in front of people who are actively searching for your products or services!

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